The knowledge Diane Sawyer refers to is distilled into "How to
Master the Media," George Merlis’ second book on communicating to the
public through the media. This book contains vital information
about formulating an interview agenda, expressing that agenda in the
most media-friendly way, and avoiding the pitfalls of an off-point or
hostile interview. "How to Master the Media" also incorporates the
results of current behavioral science studies on how the public
receives and processes information. The book is filled with timely
object lessons on media do’s and do not’s and its all-new chapter on
crisis communications draws on lessons learned after 9/11, Hurricane
Katrina, and the Virginia Tech shootings.
"Merlis’s fine book details how to meet the media and prevail."
-- David Hartman, Original Host, "Good Morning America"